Objective: Successful PR campaigns need to be planned with a strategy to achieve defined objectives. Strategic planning is important in order to set clear objectives which will demonstrate clear results and justifies budgets.

Contents: Fundamentals of strategy and planning, specific problem or opportunity, defining the initial situation, analysing the problem, setting measurable objectives, clear messages (backed up by research, statistics or case studies), timing, target audiences and the best way to reach them, the most appropriate media to carry the message, briefing the staff, action taken to consult with management

Participants: Leaders and employees in PR-/ Communication departments and PR agencies, those responsible with strategic planning

Trainer: Thomas Achelis
Price*: 360 € plus VAT (one-day seminar)
Training dates: 28th March 2011
Location: Bucharest

* The fee includes training, documentation, lunch and coffee breaks.