Objective: To develop professional communication skills for PR situations involving professional presentations

Topics: An overview over the PR function and the environment in which it operates, essentials of public relations, target audiences, the media and key PR skills, quality PR, objective setting, PR strategy, techniques for planning objectives, co-ordination and evaluation of PR activities, internal relations, image communication, interpersonal communication. Recent case studies are used to show how theory is applied to practice.

Participants: New entrants to PR, practitioners with one or two year’s experience, who are working at account executive, PR assistant level or similar, even non-PR practitioners who have also some PR responsibility.

Trainer: Thomas Achelis
Price*: 360 € plus VAT (one-day seminar)
Training date: 14th May 2011
Location: Bucharest

* The fee includes training, documentation, lunch and coffee breaks.