Objective: The ability to prove the effectiveness of PR investment is essential in a competitive business environment. The Minimum Quality Standards (MQS) help to control the public relations service and its delivery step by step. 

Topics: Planning, research and evaluation in five logical steps, the principles of setting measurable objectives and writing objectives, research methods, the nature of media evaluation, proven and cost effective methods for managing the evaluation of PR activities. Strategic planning of the PR process, quality, the new challenge for PR, the Public Relations Quality Loop, practical guide to measuring public relations

Participants: Staff/employees in PR-/ Communication departments, those responsible for proving the PR success

Trainer: Thomas Achelis

Price*: 360 € plus VAT (one-day seminar)

Training date: To be announced

Location: Bucharest